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Upon entry via the all-new “Chevrolet Design Center,” guests are met by several rows of touch screen–equipped design kiosks. Disney and Chevrolet hope to highlight the human element of automobile design, and fully expose their guests to the process of designing a vehicle from a blank sheet of paper.
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No longer just an automotive-themed thrill ride, Disney World’s soon-to-be-re-opened Test Track Presented by Chevrolet will offer guests a three-part experience encompassing the design, testing, and marketing of a vehicle.